IHOP to IHOb

Right before our eyes IHOP wanted people to know that they don't just serve breakfast, but that they are also serving burgers.  USA Today: IHOP: Fake name change to IHOb to boost burger business was risk worth taking  Will the hype of changing IHOP to IHOb bear burgers?  If IHOP really goes through with changing their name to IHOb, then they could come up with a burger dollar menu like the fast food restaurants out there.  Well they kinda have that for the breakfast, they already have the silver dollar pancakes.  What do you think IHOP will do next to boost food sales?  Could they team up with another restaurant out there?  or Will they get into the coffee industry?  or Will they add a drive thru?  Hmmm.  This conversation we can continue to have over a burger at IHOb, I mean IHOP.